The Most Popular Swiss Watch Brands

Breitling Superocean WatchThe history of some of the more popular Swiss Watch brands dates as far back as 1735. Swiss watch makers today draw on a tradition and craft that has been built up over centuries. So although many Swiss watch manufacturers use the most modern techniques and technology, their craft is one that runs deep in their blood.

Is is for this reason that Swiss watch companies are still so renowned for their high quality and why many of these watches are even more popular today than they were 100 years ago. There are numerous brands to choose from, however, there are a few that stand above the rest and are the most sought after watches and famous Swiss watch brands available.


One of the most well-known and most  popular Swiss watch brands is Rolex. This is partly because Rolex watches are a well recognized status-symbol. The Rolex brand has a rich history that has developed since 1908 when the name was submitted for trademark. Rolex watches are distinctive and breathtaking. Today it is still one of the most counterfeited watches around the world. An authentic Rolex will cost at least $4800.00 with many styles that will cost over $45,000.00. You can find pre-owned watches for as low as $2500.00 depending on the age and style of the watch.

Some of the most popular lines include the Submariner, Oyster Perpetual, the Yachtmaster-II, Day-Date, Datejust, Daytona and the GMT Master II. It is a wide enough range that there is one for every taste, from the stylish dress watch to a rugged outdoor one. The most popular Rolex is probably the Rolex Submariner although the Rolex Daytona has a huge following too.


The original Nasa-issue Omega Speedmaster watch

Omega is probably the second-most famous Swiss Watches. In popular culture it is renowned for having been adopted by James Bond (who traditionally used to wear a Rolex). More important is the fact that Omega was the first wristwatch that was sent to space. In the past these watches were seen as something of a poor man’s Rolex, but in recent years Omega Swiss watches have managed to re-establish their reputation in their own right.

The leading Omega is the Speedmaster. In times past this was thought of as a cheap version of the Rolex Daytona. But since it was selected by Nasa it is now widely known as the first watch on the moon. Nasa notes that although it was never specifically designed to be used in space, it performed admirably. In space-walks it was worn on the outside of the space suit. It as, Nasa says, still worn on many current missions too.

In more recent years the Omega has also gained fame as being the watch worn by James Bond (or 007). In 1995 Bond dumped his Rolex for an Omega Seamaster Ocean with a blue dial.


Hublot Watches are a real newcomer to the market. This is a brand that has only really emerged over the past decade or so under the leadership of Jean-Claude Biver, an inspirational marketer with a real passion for watches. These watches are unimaginably modern, using materials that include Kevlar and rubber. The Hublot Big Bang deliberately sets out to differentiate itself from all other Swiss watch brands. Unless you are young, modern and rich you probably won’t get a Hublot as your first watch but you may well choose to get it as a second watch to add to a collection.

Tag Heuer

Tag Heuer watches have quickly become popular and some styles are as expensive as Rolex watches. Known for creating a watch with a high level of accuracy it has become a favorite watch of sports enthusiasts. Tag Heuer has become the official watch for many sporting events. You can find some of there styles that sell for $775 and many of their high-end styles will range up to several thousand dollars or more. The watches are beautiful and have quickly become a very popular watch among men and women alike.


Breitling watches are a favorite and unofficial watch choice of pilots. These watches are exceptional quality timepieces that were originally marketed to professionals such as pilots. You can find some styles for approximately $1895.00.with a few styles such as the Breitling Bentley that sell for $99,000.00. Designed with the best technology, the watches will last a lifetime. Breitling watches are distinctive and have unique features that set them apart from many of the high-end watches on the market.

Affordable Swiss Watch brands

Wenger: One of the most popular Swiss Watch Brands

Wenger: One of the most popular Swiss Watch Brands

Most of the luxury Swiss watches mentioned above are the finest in the world. But they also happen to cost thousands of dollars each (if you are lucky).  That doesn’t mean that people of more modest wealth can’t also enjoy Swiss quality and style. For there is also a large range of affordable Swiss watches that start much more cheaply. Generally these will have quartz movements, rather than mechanical ones, but they will still be made to exacting standards. The cheaper Swiss watch brands won’t cost more than a month’s salary, but they still give satisfaction and can be worn with pride.


If you are looking for affordable Swiss watches you would do well to look at the high quality Wenger brand. Wenger Swiss watches are popular and very affordable as many styles start at a $210.00. The company was established in 1886 and was a well-known manufacturer of the Swiss Army Knife. Wenger started making watches in 1997 and the company was committed to making an attractive line of quality watches. Since then, they have developed a line of ladies watches and sport watches. The watches are very attractive and made with Swiss accuracy and precision. They may not carry the exorbitant price tag of the many other popular watches; however, they are a beautiful line of stylish watches.


Many more popular Swiss Watch Brands available are affordable. Swiss quality is not limited to watches that carry a high price tag. Swatch makes a great line of cheap Swiss watches that are still pretty well made. Many of the most popular watchmakers have developed more affordable lines of watches. You do not have to spend thousands of dollars to have a quality Swiss made timepiece. Although, if you are looking for a status symbol that advertises your individual success, a high-end Swiss watch may be a solution. You will want to shop at a reputable dealer to avoid purchasing a counterfeit.

People looking for an affordable watch can do a lot worse than try a Swatch. These generally don’t cost much more than $50, yet because they are still pretty well made and look good they are among the world’s most popular watches. They also come in enough designs and colours to make almost anyone happy. I own a couple for times when I’m running at night or going into a bad neighbourhood and don’t want to risk having an expensive watch stolen.

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