This is probably a once in a lifetime event as a huge Swatch collection with more than 4,300 watches including incredibly rare models and prototypes that have never before been on sale will be sold on auction by Phillips de Pury & Company in Hong Kong.
The collection, which has gone on a world tour to New York, Shanghai and London, includes a number of watches dating back to the early 1980s before the launch of the now iconic Swiss watch brand.
The collection was assembled by the late Peter Blum, a Swiss businessman and watch collector of note, and his wife Linda. This is probably the greatest collection of Swatch watches ever assembled. You can read more about it on the official Swatch website.
The Auction house said the following about the Swatch Collection:
“When the Swatch was introduced in 1983 it was a revolutionary concept and an instant success. Today, 28 years since its introduction, Swatch continues to be a vibrant, cool, fun watch and fashion accessory and is an important part of the cultural history of our times. Despite its numerous fans around the world, nobody, including Swatch, had succeeded in amassing the ultimate, most comprehensive collection of Swatches including all special editions and countless prototypes than the late Mr. Peter Blum. Phillips de Pury & Company prides itself on being entirely focused on contemporary culture and lending support to Swatch in disposing this historic collection fits right into that remit.” Simon de Pury, Chairman Phillips de Pury & Company.